Instagram content system for a fashion boutique

Sample project: a repeatable content system for product launches and everyday posting.

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Illustration for Instagram content system for a fashion boutique

Sample project. This page shows how we would approach this kind of brief. It is not a client case study and contains no client results.

The challenge

A boutique posted irregularly and its feed did not reflect the quality of its collections.

Strategy and execution

Define content pillars, create a reel and carousel template system, plan a monthly calendar around launches and set up simple community management guidelines.

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